Social Media Or Social Retail? Why would anyone choose ‘Sales’ as a career? It seems that shops are closing down across the nation. The High Streets of this once proud ‘nation of shopkeepers’ are losing their prestigious Department Stores. The Chain Retailers are in trouble. Store closures abound. Redundant retailers…
You’re doing it right! You just don’t know it. Recently, a colleague I hold dearly told me that for online retailing the USP method of distinguishing yourself from the opposition was over and now it was all down to promoting your emotional sales position to differentiate yourself from your competitors….
Speaking the Truth to Power It seems every day that I am reminded that we are moving into an age of ‘Strong Men’. Actually, thats a euphemism, as some of the ‘Strong Men’ I am talking about are women. Putin, Trump, Farage, le Pen, Erdogan, Kim Jong-un, Sturgeon, but to…
Consultant, Trainer, Teacher, Coach, Mentor: What’s the difference? Here’s my take on it: Consultants: They gather information. They advise strategies in report format. Trainers: They demonstrate technique. Supervise repetitive practice until it becomes instinctive.. Teachers: They learn specific subjects to degree level. Get certified in teaching. Pass it on to…
Are You Dieting After Christmas? Read on……… Dieting is all about shrinking is it not? Losing weight, reducing size, shedding fat. It takes self discipline, cutting out inefficient calories like beer and cake (liquid cake) and taking more exercise. Easy to say hard to do. There are myriads of diet…
You know everything? Don’t read this… I know! I know I know. Those words drive me crazy. When I speak sometimes with my grown up kids, they’re sitting on the couch peering into their mobiles. Without looking up that’s how they acknowledge every statement I make with ‘I know’. I…
Argghhh! How do I Employ the right person? How is it that when you employ a person they appear right at the interview but fail to live up to expectation? I ask myself: Have I employed the right person or just the first person that came along? Have I selected…
Networking: There is a technique Business Networking by Definition: Professionally meeting with other people to facilitate business. Recently, I have re-joined the B.N.I. (Business Networking International). Back in 2008 I first joined in order to meet owners of small businesses that wanted to grow revenues and profits. I was so…
How to define your ‘critical non-essentials’ Recently, I was in discussion with a revered business associate. He opined that his Team was over delivering to its clients and it was costing his company a fortune. “They’re getting far too many extra hours spent on the delivery of their projects” he…
Brexit is dragging on a bit isn’t it? Back in late June Britain declared that it wanted out of the European Union. Today, Britain declares it wants hard Brexit, spurning the single market so as to secure its borders from unwanted economic migrants and refugees. Both declarations sent Sterling’s value…